About Victoria Rebal

VICTORIA REBAL

Online Marketing Expertin

Services

Digital Marketing Consulting; Development, ROI-based management, controlling and optimization of international and local Paid Search, Display, Social Advertising and Remarketing campaigns.

 

Effective Digital Consultancy Strategy
Effective Digital Consultancy Strategy

+49 (163) 40 21 12

Telefon-Nr.

 

info@victoria-rebal.com

Email

 

CONSULTANT PROFILE

DOWNLOAD HERE

My Services

  • Interim Manager
  • Independent Digital Marketing Expert
  • Coach & Trainer
  • Adwords Freelancer

Branchen- & Country experience

  • E-Commerce
  • Dating
  • Gaming
  • Insurances
  • Internet Start-ups
  • Regional companies
  • Business Networks

Strenghts

Out of the box thinking, strong analytical skills, intercultural intelligence

Studies

Business Administration at the University of Hamburg, Germany (Focus: Marketing)

Linguistics at the University of Belgorod, Russia (Focus: German and English language and literature)

Certifications

EDV:

  • MS Office
  • WordPress

Digital Marketing:

  • Google Partner
  • Google Ads and Google Analytics Professional
  • Bing Ads Professional
  • Meta Ads Professional

Languages

  • English: fluent
  • German: native with light accent
  • Russisch: native
  • Spanish: fluent
  • Indonesian: basic

Professional experience

Freelance Digital Marketing Consultant  | Since 01/2016

Countries: Australia, Europe (Switzerland, Germany, Austria, France, Italy, Spain, Poland, Ukraine, Russia), UK, USA, Canada

I am specialising on the management of international and local digital marketing campaigns for all size businesses 

Projects / References

Since 06/2018 – till now     

eHarmony (Online Dating, USA/UK/AU)

Helped to migrate, restructure and align all PPC campaigns for the countries US, UK, CA and AU including setting up new Tracking and Remarketing infrastructure; ongoing management and optimizations

Since 03/2018 – till now

Parship Group GmbH (Market leader for serious Online Dating in Germany)

Interim Team Lead of PPC Department; strategical projects in Bidding, Tracking and brand positioning; strategical and operative management of PPC campaigns for the brands Parship and Elite Partner

Since 10/2021 – till now

IQ Wissen / Schülerhilfe.de Zgs Bildungs-GmbH

Audit of accounts for national and international campaigns (Google Search); strategical projects in Youtube Ads; ongoing management and optimizations of campaigns

 Since 01/2019 – till now     

The Creative Club / fabfab GmbH (Hamburg)

Audit of accounts for national and international campaigns (Google Shopping and Search; strategical projects in Youtube Ads; ongoing management and optimizations of campaigns; ongoing consultations for campaign management, strategical projects and technical set-up

Since 11/2023 – till now     

InnoNature GmbH (Hamburg)

Google Shopping, Search, PMAX, Demand Gen, Youtube Ads, Meta Ads, Taboola, Microsoft ads: ongoing management and optimizations of campaigns; ongoing consultations for campaign management, strategical projects and technical set-up

 Further references

XING SE (Leading Business Network in Germany)

Strategic Projects in Tracking & Analytics for Digital Marketing, New Retargeting Set-Up, Creating New Strategy and Set-Up for Social Advertising aligning all accounts and products, Coaching and Training of the PPC Team

OMERGY GmbH (adzlocal GmbH)

Helped aligning all PPC campaigns and revealing potentials for optimizations in order to adjust the machine used for over 3000 Google ads accounts, strategical consultation for Conversion Tracking and Google Analytics set-up, Strategical consultations for Microsoft Ads campaigns, setting up new Google ads campaigns for Omergy.de

eProfessional (#1 PPC Agency in Germany, Hamburg, Germany)

Interim PPC Manager for a large scale PPC account, client management (Insurance)

XING SE (Leading Business Network in Germany)

Strategic Projects in Tracking & Analytics for Digital Marketing, New Retargeting Set-Up, Creating New Strategy and Set-Up for Social Advertising aligning all accounts and products, Coaching and Training of the PPC Team 

Dating Café (Hamburg, Germany)

Digital Marketing Consulting, helped to re-structure all PPC accounts to make it profitable, Management of PPC Accounts (all channels)

Tppland GmbH

Digital Marketing Consulting, Campaign Set-Up and management Google Ads, Microsoft Ads

Senior PPC Manager, Team Lead  | 02/2015 - 12/2015

Think Big Online, Sydney, Australia
  • developing successful online marketing strategies and managing PPC campaigns in Google, Bing, Yahoo, Facebook for small businesses
  • implementing and monitoring PPC campaigns through multiple channels
  • Measuring and improving success of campaigns based on performance metrics
  • Implementing Tracking (Phone Call Tracking, E-Commerce Tracking, Google Conversion Tracking, Google Analytics)
  • Increasing traffic to the website with a focus on PPC conversions
  • Identifying and researching new digital marketing opportunities

Senior Digital Marketing Manager  | 04/2013 - 01/2015

Goodgame Studios, Hamburg
  • Development, ROI-based management, controlling and optimization of worldwide Paid Search, GDN and AdMob campaigns
  • Development of global and of individual online marketing strategies for different countries for Web and Mobile
  • Analysis, presentation and reportings
  • Budget responsibility
  • Management of strategical projects
  • Monitoring, optimization and development of tracking technologies for measurement of performance marketing campaigns
  • Monitoring and further development of internal and third party tracking tools for mobile marketing

Project Manager, International Digital Marketing | 06/2012 - 03/2013

bonprix Handelsgesellschaft mbH, eCommerce, Hamburg
  • Responsible for development of online marketing strategy for Russia, Turkey and Kazachstan
  • Channels: Display Marketing (cooperations with portals),Affiliate Marketing, Retargeting, Social Media Advertising
  • Cooperation with local and international service providers
  • Negotiations with partners, administration of old and Arrangement of new partnerships
  • Scheduling, controlling, reporting

Project Manager, Performance Marketing | 01/2010 - 06/2012

OTTO, eCommerce, Hamburg
  • Responsible for development, management and optimization of Adwords Campaigns for otto.de
  • Creating strategical analyses and reports
  • Arranging new projects in the areas Mobile Advertising and Google Display Network
  • Agency mentoring, cooperation with search engine providers Google and Yahoo
  • Developing and executing Performance Tests

DIGITAL MARKETING CONSULTING

LEARN MORE ABOUT MY CONSULTING SERVICES HERE

Alari Truuts
IT specialist at Cosmobutler
“Victoria is a great and knowledgeable freelancer with a very good expertise in what she does. She's keen to get the details sorted out and always providing feedback to see what she can do better.”
Gilles Repond
Executive Director
“Victoria is a very professional and easy to work with digital marketing professional that was highly recommended by a friend of mine. She understood our requirements and needs very well, was able to set up a very effective campaign which helps us to increase visibility considerably and is constantly getting qualified leads for our business. Her knowledge of Facebook and Yandex will also support us in the near future.”
Gina Harris
Digital Strategist at Cowboy Jungle Inc.
“Victoria has been and continues to be an incredible resource for our company, Cowboy Jungle Inc. Pulling our digital services inhouse, we needed help with Adwords and a few other digital strategies. Victoria's comments, professionalism and videos, which were made especially for our needs, have moved us quickly from novice Adwords strategist to tackling the more complicated parts of the practice. We recommend her without hesitation.”
Ben Pearce
Managing Director at TopHat Media
"Victoria is one of the most talented PPC managers that I've met in my digital marketing career. I recommend her to any business looking for a qualified expert in Adwords and someone who knows how to build a successful and profitable campaign. I'm confident she could help any business optimise a campaign to get more leads and conversions and at the same time lower their CPA and increase ROI."
Thomas Nuss
CEO, eprofessional GmbH
Frau Rebal unterstütze uns in einem Interim-Projekt im SEA für einen großen Versicherungskunden und bei einem Adwords Audit im Retail Bereich. Ich habe Frau Rebal als äußerst zuverlässige, kompetente und engagierte Person kennen und schätzen gelernt. Neben ihren hervorragenden fachlichen Kompetenzen und ihrer großen Einsatzbereitschaft zeichnete sie sich vor allem durch ihre Zuverlässigkeit, Hilfsbereitschaft und Teamfähigkeit aus. Ich kann eine Zusammenarbeit mit ihr ohne jede Vorbehalte empfehlen und freue mich auf das nächste gemeinsame Projekt.
Michael Blaschke
Referent Online-Vertrieb, Barmenia Versicherungen
Victoria Rebal kann ich als externe Beraterin nur empfehlen. Sie konnte uns bei Barmenia zeitnah beim Kampagnenmanagement als Interim SEA Manager unterstützen und uns dank ihrer ausgezeichneten Fach-Expertise im Bereich Online-Marketing weiteres Optimierungspotenzial aufzeigen”.
Johannes Frederking
Head of Online Marketing, XING SE
Victoria joined the Performance Marketing team at XING as an Expert to help with Tracking set-up and Remarketing strategy for Google ads, Facebook ads, Bings ads and Criteo using Adobe Analytics as well as partner tracking and third-party tracking providers like Adjust. She did not only helped setting up the new technical marketing infrastructure but thoroughly enhanced our marketing possibilities, advising and educating the team across different areas of digital marketing. It has been a great pleasure and success to work with Victoria.
Cindy Fussenegger
  Ich arbeite seit über sechs Jahren mit Victoria zusammen und bin immer wieder beeindruckt von ihrer effizienten, pragmatischen und zielorientierten Arbeitsweise. Sie versteht es, komplexe Themen schnell auf den Punkt zu bringen und Kampagnen mit maximalem Impact zu optimieren – stets mit einem klaren Blick für das Wesentliche. Ihre umfassende Expertise im SEA-Bereich, kombiniert mit ihrem Verständnis für zwischenmenschliche Dynamiken, macht die Zusammenarbeit sowohl professionell als auch angenehm. Es ist eine echte Freude, mit ihr zu arbeiten.
Samuel Junghenn

Victoria Rebal was an invaluable asset to Think Big Online in Sydney. As a Google Ads specialist, she managed multiple client accounts with expertise and dedication, handling between 10 and 20 clients at a time. Her strategic approach to campaign management and her ability to onboard new clients efficiently made a significant impact on our agency. Even while working remotely from other countries, she maintained excellent communication and availability during Sydney business hours, ensuring seamless collaboration with both our team and clients. Victoria’s professionalism, analytical skills, and deep understanding of digital marketing set her apart. I highly recommend her to any company looking for a top-tier Google Ads expert